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Daniel Orofino

Eschewing round profile photos since 2012.

Eschewing round profile photos since 2012.

Hi, I'm Daniel. I'm a product manager. I work with technical and business teams to build software.

Software should be built for users first. It should make lives and jobs easier. Good software must be built with a vision of how systems and features work together to ensure scalability and extensibility. Features should be built iteratively. They should start with quick, minimal releases to prove market fit and grow to meet customer need.

A bunch of buzzwords that might be important to you where I have experience: management, agile, startups, customer support, datacenter operations, PCI compliance, data visualization, and company policy.

VP, Product

Since July 2014

Initial release, beta rollout and support, and ongoing development for AwardSpring, a scholarship application, review, and awarding platform for universities and foundations.

Launched initial version of an entirely new platform, AwardSpring, in December 2014 to six customers previously using a legacy platform. Application went to wide release on March 31st. After 10 months in production there are nearly 150 clients using the software.

Defined feature set for initial go-live based on functionality of our legacy platform, market need, and competitor capabilities.

Defined long-term roadmap for entry into our second market, grants. Established application interaction paradigms to meet the needs of both the grant and scholarship market.

Worked with agile development team to push out releases ~3 weeks since platform launched.

Trained sales and customer services teams on new platform

Project Manager

April 2013 - July 2014

Project manager for operations and AwardSpring project to build a replacement SaaS platform for our legacy product.

Project manager for $1MM+ rebuild of our STARS platform, now named AwardSpring. Project released to beta on time and under budget.

Worked with development team to define database and application architecture for key areas of AwardSpring.

Manage operations projects for web and corporate IT infrastructure.

World Traveler

May 2012 - Feb 2013

Visited 13 countries (Colombia, Ecuador, Peru, Bolivia, Chile, Argentina, Antarctica, Falkland Islands, Italy, France, United Kingdom, Turkey, and Japan) over an 8 month period. I learned basic Spanish, as well as an immense amount about the local cultures, commerce, and customs of these areas.

Product Mgr.

May 2010 - May 2012








Directed a local and overseas organization responsible for website infrastructure, operations, and software development.

Managed website hosting platform for thousands of florists. Responsibilities included prioritization, requirements gathering, systems architecture, and coordination of Development and QA activities.

Lead platform modernization efforts for transition to MySQL, Varnish, Memcached, CentOS with zero downtime and continued delivery of key new functionality for the business.

Coordinated incident response for any production-impacting issues, including mitigation of a DDoS, restoring functionality after massive, unexpected increases in site traffic, and identifying/resolving Akamai cache issues impacting consumer experience.

Transition hosting, operations, and development from 3rd party to internal teams.

Responsible for PCI compliance for all web properties including yearly audit with third party QSA.

Other Roles

May 2005 - May 2010









Business Analyst
Identify, document, and review key business requirements

Work with business to identify high value projects and document requirements.

Established Florist Advisory Team to identify key areas of improvement in our hosting platform and gain insight for competitive analysis.

Other Roles
Support manager, project manager, and intern.

Track metrics and performance for team members handling inbound calls for 6,500 hosted websites for small business and other associated online services offerings.

Trained and supported turn up of overseas call centers.

Smaller projects: sales kiosk POC, implement chat for customer support, and implemented customer knowledgebase.

Planning for training centers at national convention supporting two training rooms, hands-on lab, and floor booth.

School and Stuff





Rochester Institute of Technology
3.7 GPA // Magna Cum Laude // Dean's List 2003-2007
B.S. in Information Technology

Travel, Gaming, Web Technologies, Mobile Computing, Broadband Proliferation and ISP Regulation, Data Visualization